LAUNCH JUNE 2019
At K A R Ē we celebrate the modern human that doesn't follow the rules but makes them. We encourage those who take risks and choose a bold, anti-conformist path. At KARĒ we wish to break norms, genders, stereotypes, beauty standards to offer a brand destined for the emancipated and modern men and women of the now and of the future who don't let themselves be defined by social standards.
The rockstar, is our brand ambassador, whether it's David Bowie or Grace Jones, embodying the DNA of the brand, we are inspired by those who revolutionized and challenged perceptions. They represent the future by their iconic, timeless state of mind which reflected in their bold way of dressing. K A R Ē wishes to be an innovative, avant-garde brand offering iconic pieces inspired by music and cinema, bringing the consumer into a retro-futuristic world rich in story telling, allowing each one to becomes the super hero, the rockstar, of his own life.